After the deal, in the follow-up stage, sales personnel are ready to listen to any compaint or problems customers raised. Objectively speaking, quality after-sales service is the product of brand economy, the after-sales service of famous brand products is often better than that of non-brand products. The price of famous brand products is generally higher than that of non-famous brands, on the one hand, it is based on the product cost and quality, and on the other hand, the after-sales service cost has been taken into account in the sales strategy of famous brand products.
After - sales service as customers put forward the requirements, manufacturers or businesses will do the degree of good or bad and customer satisfaction will be proportional to the relationship. Good after-sales service, if the customer can meet the requirements, customer satisfaction will naturally continue to improve; On the contrary, if the after-sale service is not well done or not done, the customer satisfaction will be reduced, or even extreme dissatisfaction.
After customers are satisfied, they will continue to buy the products they are satisfied with, carry out word-of-mouth publicity and other positive ways to spread, which plays a strong role in improving the market share of products and brand reputation. If customers for the service are not satisfied, according to the empirical study results show that 96% of consumers encounter the situation of the service not attentive won't complain, but 90% of dissatisfied consumers won't buy the company's products and services, or will they experience tell at least nine other people, 13% had not satisfied experience of consumers will their experience to tell more than 20 people.